Open to Staff / Principal Product Design roles

Hi, I'm Olga.

Staff Product Designer

I lead design for B2B products, from approval workflows in regulated environments to retail planning tools. I partner with product and engineering teams to take new ideas from prototype to launch and improve the tools people already rely on.

  • 0→1 products
  • Complex B2B
  • Design leadership
  • AI-native workflows
  • Design systems
Selected work

How I design complex products

AI Assistant Phase one shipped, phase two in research NuORDER · 2025

Assortment, Assisted

One connected AI workflow inside NuORDER Assortments. An analysis assistant shipped first to build trust, then a creation wizard that drafts a data-backed assortment from scratch and hands straight back to the assistant.

2-phaseassortment analysis assistant shipped first, creation wizard built on top
3 draftsone generation, three directions. Buyer picks the starting point
Read the case study
B2B Marketplace 0 → 1 Lightspeed · 2020–2023

Lightspeed Supplier Market → B2B Network

A wholesale marketplace that brought supplier catalogs and ordering into Lightspeed Retail. The marketplace reached beta, and the research helped inform the NuORDER acquisition.

0→1marketplace designed end-to-end and shipped to beta
An MVP that became the operational foundation of the marketplace
Read the case study
Lightspeed Supplier Market search results
Platform integration Post-acquisition Lightspeed × NuORDER · 2021–2023

B2B Network - wholesale meets the POS

The post-acquisition integration that synced orders, products, and inventory between NuORDER wholesale and the Lightspeed point of sale - replacing a workflow merchants bridged by hand.

60×order growth in 9 months
8 wk → mincross-platform sync, one click
Read the case study
Review POS sync - exporting a NuORDER wholesale order to Lightspeed POS, matching products and flagging unmatched items as new draft products before export
Enterprise platform AI feature NuORDER · 2022–2023

NuORDER Assortments & Order Intent

Order Intent connected NuORDER's two sides of wholesale buying - replacing the export-email-rekey handoff with a live, versioned, catalog-linked workflow between retailers and brands.

2-waycollaboration channel between retailers & brands
1stAI feature shipped on the platform
Read the case study
NuORDER Order Intent - a retailer submitting an order intent from an assortment, handed off to the brand's order intent view
Retail × AdTech Google pilot Lightspeed × Google

Google Local Inventory Ads in Lightspeed POS

A strategic Google pilot that turned POS inventory into local advertising inventory - letting brick-and-mortar retailers get discovered on Google, directly from their point of sale.

1stPOS partners on this Google integration
6+Google services unified into one guided flow
Read the case study
Google Local Inventory Ads reporting in Lightspeed POS
Personal-lines insurance Mobile-first belairdirect (Intact) · 2019

belairdirect multi-car, multi-driver & home quote

Extending a high-converting online quote to multiple cars, multiple drivers, and a car + home bundle: researched, benchmarked, workshopped, and tested with real customers, mobile-first.

1 car → bundlefrom a one-car quote to multi-car, multi-driver & a car + home bundle equals a bigger discount
Call → checkoutfrom a call-centre handoff to a fully digital checkout
Read the case study
belairdirect offer page - multi-car, multi-driver, with a car and home bundle
What I bring

Senior craft, end to end.

From early research to shipped product - across B2B, data-heavy workflows, and AI-powered features.

User research

Interviews, affinity mapping, field visits, support-ticket analysis, and post-launch behavioural tracking. I research before I design and after I ship.

Systems thinking

I design across platforms, not just within them - cross-platform data flows, two-sided experiences, legacy constraints, and disconnected data models.

Design leadership

Hired and grew a 3-person design team. I mentor actively on ADPList and facilitate co-creation workshops with product and engineering.

Founder mindset

I run Olli Jewelry end-to-end - brand, product photography, store UX, growth. I know what's at stake when design is the whole business.

AI feature design

Designed NuORDER's first AI-powered feature - a chat assistant for enterprise buyers - using predefined prompts to scaffold a brand-new interaction paradigm.

More about how I work →

Design principles, working values, and what it's like to have me as a colleague.

Olga Stanis
About

17 years in product design

Today at Aproove, I design approval workflows for teams in regulated environments. I’m building a design system with an AI-assisted workflow that connects Figma, Claude, and Storybook, so designers and engineers can use shared components from design through production.

Before Aproove, I spent six years leading design at Lightspeed and NuORDER, building tools that help retailers and brands plan assortments and place wholesale orders.

I also run Olli Jewelry, which gives me a firsthand view of what it takes to run a small retail business.

Read my story