Personal-lines insurance
Mobile-first
belairdirect (Intact) · 2019
belairdirect multi-car, multi-driver & home quote
Extending a high-converting online quote to multiple cars, multiple drivers, and a car + home bundle: researched, benchmarked, workshopped, and tested with real customers, mobile-first.
1 car → bundlefrom a one-car quote to multi-car, multi-driver & a car + home bundle equals a bigger discount
Call → checkoutfrom a call-centre handoff to a fully digital checkout
Read the case study