Long-arc problems, followed across teams and platforms.
Assortment, Assisted
One connected AI workflow inside NuORDER Assortments. An analysis assistant shipped first to build trust, then a creation wizard that drafts a data-backed assortment from scratch and hands straight back to the assistant.
Lightspeed Supplier Market → B2B Network
A B2B procurement marketplace for retail merchants. Designed end-to-end, shipped to beta, and instrumental in a $100M+ acquisition.
B2B Network - wholesale meets the POS
The post-acquisition integration that synced orders, products, and inventory between NuORDER wholesale and the Lightspeed point of sale - replacing a workflow merchants bridged by hand.
NuORDER Assortments & Order Intent
Order Intent connected NuORDER's two sides of wholesale buying - replacing the export-email-rekey handoff with a live, versioned, catalog-linked workflow between retailers and brands.
Google Local Inventory Ads in Lightspeed POS
A strategic Google pilot that turned POS inventory into local advertising inventory - letting brick-and-mortar retailers get discovered on Google, directly from their point of sale.
belairdirect multi-car, multi-driver & home quote
Extending a high-converting online quote to multiple cars, multiple drivers, and a car + home bundle: researched, benchmarked, workshopped, and tested with real customers, mobile-first.
